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World Cup Group Matches Draw Soaring U.S. TV and Streaming Audiences

Nielsen’s new Big Data integration, out‑of‑home counting and platform streaming metrics have pushed preliminary U.S. audience totals well above typical sports playoff levels.

Stanley Cup Final Posts Biggest TV Audiences in Years

NBA First Round Averages 3.91 Million Viewers, Highest Since 1993

WNBA Draft Averages 1.5 Million Viewers, Second-Highest Ever

Villanova Outlasts Wisconsin 76-66 in Overtime to Cap Nonconference Slate

ICC Women’s World Cup Sets New Audience Records as Viewers Top 60 Million

MLB Postseason TV Audience Hits 15-Year High Through Division Series

Texas Claims First Softball Title as WCWS Shatters Viewership and Attendance Records