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ICC Women’s World Cup Sets New Audience Records as Viewers Top 60 Million

Official figures highlight India-driven spikes, with broadcast innovations plus promotion fueling growth.

Overview

  • ICC and JioHotstar reported that the first 13 matches reached over 60 million viewers with about 7 billion minutes watched, far outpacing the 2022 edition.
  • The October 5 India–Pakistan game in Colombo became the most-watched women’s international match with a 28.4 million reach and 1.87 billion minutes consumed, also the highest-rated league-stage match on TV.
  • India’s October 12 meeting with Australia set a new peak for concurrent streaming in women’s cricket with 4.8 million viewers on Jio platforms.
  • Coverage expanded through five Indian-language broadcasts, an Indian Sign Language feed, multiple camera angles, and a mobile-optimised Max View stream.
  • Australia sealed the first semifinal berth as the league stage continues to October 26 with knockout matches scheduled for October 29–30 and the final on November 2.