Entertainment ❯Video Games

Consumer Behavior

Game Releases Holiday Spending Brand Relationships Game Pricing In-Game Purchases Pricing Player Expectations Pricing Strategies Polls and Surveys Gaming Culture Gaming Demand

GTA VI's Second Trailer Breaks Records While Fans Spot Minor Lighting Error

Rockstar confirms May 2026 launch as fans dissect trailer details and celebrate with creative throwbacks.

Take-Two CEO Confirms GTA 6 Release Set for May 2026 After Brief Delay

Analysts Predict Grand Theft Auto VI Could Launch at $100 Price Point

Speculation Grows Around GTA 6 Release as Borderlands 4 Launch Date Announced