Overview
- The ESA’s annual survey of more than 700 U.S. children ages 5–17 finds that 43% plan to ask for in‑game currency this Christmas.
- Among parents who plan to buy video‑game gifts, intended spending averages $736.83, according to the survey.
- Nearly three in five children want a game‑related present, with 39% asking for a console and 37% for physical games.
- Independent 2025 research from Circana reports low rates of one‑time purchases, with only 12% buying a single game in a year and 33% buying none.
- Engagement in live‑service platforms continues to grow, including a Roblox peak of about 47.3 million concurrent users in a single day.