Overview

• Nearly 7,818 Steam titles now disclose generative AI use after an 800% rise since April 2024, representing 7% of the library and about 20% of 2025 releases.
• Disclosures cover both pre-generated assets—such as visuals, audio, text and code—and live AI systems that generate in-game content and mechanics in real time.
• Analysis shows 60% of AI disclosures relate to virtual asset generation, while the remainder involve audio and narrative creation, marketing materials, code support and content moderation.
• Steam’s AI usage declaration is voluntary, suggesting actual adoption could surpass disclosed figures as developers seek efficiency and face economic pressures.
• Third-party platform SteamDB has introduced a filter enabling users to exclude games with AI-generated content from search results.