Artists Bad Bunny Reggaeton Awards Collaborations Tejano Music Genres Regional Mexican Music Colombian Artists Puerto Rican Artists Colombian Music New Releases Cumbia Salsa Categories Selena Quintanilla Shakira Latin Grammy Trap Mexican Artists Latin Pop Latin Music Artists Emerging Artists Maluma Pop Music Ricky Martin Cultural Impact Latin American Artists Karol G Peruvian Music Tejano Albums Mexican Music Rock Mexican Regional Music Reggaetón Billboard Awards Concert Promotion Concerts Cultural Influence Juan Gabriel Enrique Iglesias J Balvin Jenni Rivera Grammy Awards Performances Musicians Latin Grammy Awards Cuarteto Bachata Industry Impact Rappers Super Bowl Halftime Show Daddy Yankee Celebrity Relationships Cultural Influences Eladio Carrión K-Pop Influence Awards Shows Corrido Tumbado Colombian Vallenato Success Kumbia Kings Los Bukis Grupero Latin Recording Academy Covers Latin Jazz Chayanne Mexican Singers Argentinian Artists Calle 13 Nicki Nicole Christian Nodal Cazzu Gloria Trevi Premio Lo Nuestro Performers Urbano Genre Hip Hop Latin Artist of the Century Peso Pluma Latin Albums Carín León Corridos Regional Mexican Nominees Ballads Los Tigres del Norte Brazilian Music Celebrity Culture Rocío Dúrcal Crossover Artists Brazilian Funk Pop Argentine Musicians Billboard Orchestras Best Latin Songs Tex-Mex
A two-part NFL collaboration featuring Spanish Super Bowl branding signals a broader push to engage Latino audiences.
