Overview
- Bad Bunny will headline the Apple Music Super Bowl LX halftime show on Feb. 8 at Levi’s Stadium in Santa Clara, with coverage on NBC and streaming on Peacock and Telemundo.
- The first Fans/Concho Collection is available for preorder at NFL Shop, Fanatics and New Era, featuring Concho-branded apparel and caps for all 32 teams, with some items shipping in March or April.
- A follow-up Super Tazón capsule is slated to release shortly after the halftime performance on Feb. 8, marking the first official NFL-licensed Super Bowl merchandise to use Spanish translations.
- Celebrity commentary and politics remain in the mix as Benson Boone applauds the pick for drawing a new audience, President Donald Trump calls the choice “terrible” and says he won’t attend, and DHS indicates ICE will conduct enforcement operations in the Bay Area.
- A January survey of more than 3,000 NFL fans favors Cardi B as a hoped-for guest and “I Like It” as the top song request, while reports note Bad Bunny is the first solo Latino halftime headliner and is expected to perform in Spanish.