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Super Bowl Ads Face Scrutiny Over Cost, Relevance, and Evolving Audience Preferences

Brands are rethinking the balance between traditional celebrity-driven Super Bowl ads and creator-focused digital strategies.

Super Bowl LIX: Chiefs and Eagles Set for Showdown with Star-Studded Ads and Performances

Hims & Hers Debuts Super Bowl Ad Advocating for Affordable Weight-Loss Drugs

2024 Super Bowl Commercials Showcase Creativity and Star Power

Super Bowl LVIII Ads Maintain $7 Million Price Tag for 30-Second Slots