Overview
- Budweiser released the minute-long commercial on Jan. 26, with a national airing set for Super Bowl LX on Feb. 8 and distribution across its digital channels.
- The production features a trained bald eagle named Lincoln from the American Eagle Foundation, with the shoot reviewed and permitted by the U.S. Fish and Wildlife Service.
- Academy Award–nominated director Henry‑Alex Rubin returned for a third year to helm the film as the Budweiser Clydesdales make their 48th Super Bowl appearance.
- The spot uses Lynyrd Skynyrd’s 1973 anthem Free Bird, a classic rock choice noted in coverage for its broad appeal during the Big Game.
- Early online reaction has been strongly positive, with many praising the ad’s patriotic tone and some viewers saying it has them ending or reconsidering boycotts.