Overview
- Wall Street Journal reporting, citing people familiar, says OpenAI secured a 60-second slot in NBC’s Feb. 8 Super Bowl broadcast, with the company not disclosing details.
- Super Bowl commercials are fetching more than $7–$8 million for 30 seconds this year, and OpenAI’s exact payment has not been revealed.
- AI marketers lifted U.S. TV ad spend to $333.6 million in 2025, a 43% increase year over year, reflecting a broader push to reach mass audiences.
- Competition has tightened after Google’s late-2025 Gemini topped prior ChatGPT scores on several benchmarks and OpenAI released a stronger ChatGPT to narrow the gap.
- ChatGPT reports over 800 million weekly users, yet Pew Research finds roughly half of U.S. adults feel more concerned than excited about AI.