Business ❯ Brand Management

Luxury Brands

Versace Market Positioning Consumer Behavior Fashion Fendi Penfolds Brand Balmain Competitors Mercedes-Benz LVMH

Asics Moves Onitsuka Tiger Into Wholly Owned OT Group

Asics says the reorganisation will speed brand decision‑making to sharpen Onitsuka Tiger’s luxury lifestyle positioning worldwide.

Marquee Brands to Buy Majority Stake in Roberto Cavalli

Mercedes-Benz Names AMG’s Bastian Baudy as Next Design Chief as Gorden Wagener Departs

Treasury Wine Slashes Outlook, Cuts Inventories in US and China

Bain Sees Luxury Market Returning to Growth in 2026 After Flat 2025

Jewellery Powers Richemont’s H1 Beat as U.S. Tariff Cut Eases Watch Risk

Balmain Names Antonin Tron Creative Director as Olivier Rousteing Exits After 14 Years

Silvia Venturini Fendi Becomes Honorary President as House Prepares Creative Reset

Christian Louboutin Names Jaden Smith Creative Director of Menswear

Richemont Reports Strong Jewelry Sales Growth Despite Watch Division Challenges

Miguel Castro Freitas Named Mugler's New Creative Director

Burberry’s Summer Campaign Celebrates British Rom-Com Charm and Rainy Weather

Bose Expands into Luxury Audio with McIntosh Acquisition

Stéphane de La Faverie Poised to Become Estée Lauder's Next CEO

Alberto Caliri Named Missoni's New Creative Director