Business ❯ Marketing ❯ Digital Marketing

Influencer Marketing

E-Commerce Social Media Influencers Brand Partnerships Social Media Advertising Creator Incentives Real-Time Marketing Word of Mouth Marketing Instagram Marketplace E-commerce Publicis Groupe Creator Partnerships Financial Products Promotion Brand Reputation Revenue Generation Finance Products Fake-fluencing Content Creation Social Media Strategies Ethics in Influencer Marketing AI Influencers Paid Promotions Unsolicited Offers Generative AI Sports Betting Promotions Campaign Effectiveness Twitch Partnerships Creator Economy Brand Strategy Fake Reviews Consumer Engagement

Twitch Tests Native Live Shopping With E.l.f., Powered by Amazon Ads

The trial lets viewers buy e.l.f. products without leaving streams, reflecting Twitch's push into creator-driven commerce.