Overview
- Indonesia’s Financial Services Authority issued Regulation No. 6 of 2026, which it announced on Thursday and which makes competency certificates mandatory for influencers who recommend cryptocurrencies or other digital financial assets.
- The regulation limits influencer endorsements to digital assets listed on authorized exchanges and requires any service provider shown in promotions to hold the appropriate regulatory license.
- Licensed financial firms must run every marketing campaign for digital assets, approve content before publication, distribute promotions through their official channels, and accept legal responsibility for accuracy and compliance.
- Individuals who already hold a separate professional license that covers financial promotion are exempt from the new certification requirement.
- The move follows similar actions by regulators in the UK, Australia, the Philippines and South Korea and is likely to reduce independent influencer campaigns, give regulators a clear target for enforcement, and push more marketing into regulated channels.