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Global Sports Events

World Series Game 7 Draws 51 Million Across U.S., Canada and Japan, Biggest MLB Audience Since 1991

A broadened Nielsen methodology plus surging interest from Toronto and Japan pushed baseball’s viewership to multi-year highs.

ATP Adds 10th Masters 1000 in Saudi Arabia From 2028

Holiday Bowl to Remain in San Diego After Saudi Arabia Bid Falls Through

Saudi Arabia Pushes to Host NFL Game as Tom Brady Flag Showcase Heads to Riyadh