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Saudi Arabia Pushes to Host NFL Game as Tom Brady Flag Showcase Heads to Riyadh

The league has cautioned active players about the unsanctioned event, reflecting tensions over Saudi sports investment.

Overview

  • GEA chairman Turki Alalshiki said he hopes the Kingdom will be next to stage a regular-season NFL matchup, citing countries like Brazil and the U.K. that already host games.
  • Fanatics plans a March 2026 flag football event in Riyadh featuring Tom Brady, Rob Gronkowski and Saquon Barkley, positioning the showcase as a marquee attraction.
  • Reports note the NFL has warned active players about participating in the Riyadh exhibition, which is not league-sanctioned.
  • Online reaction has turned sharply critical, with fans accusing the push of sportwashing and arguing the league is prioritizing profit over principles.
  • The push comes as the NFL broadens its international slate, with recent and planned games in São Paulo, Dublin, London, Berlin, Madrid, Melbourne and Mexico City.