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Holiday Bowl to Remain in San Diego After Saudi Arabia Bid Falls Through

Organizers weighed a one-off overseas payout to ease revenue strain before saying the pieces did not come together.

Overview

  • ACC athletic directors reviewed the relocation idea over the summer and declined to back it, keeping the 2025 game in San Diego on Jan. 2.
  • Sports San Diego considered an estimated $5–6 million incentive as it faces revenue shortfalls, including COVID-era losses and the lack of a title sponsor.
  • CEO Mark Neville visited Saudi Arabia in June to discuss staging the matchup in Jeddah at King Abdullah Sports City before concluding the plan was unworkable.
  • Critics cited human-rights concerns and practical hurdles such as long travel and a roughly 10-hour Pacific time difference that could depress participation and attendance.
  • The bowl’s current ACCPac-12 tie-in runs through this season, and Saudi officials continue to pursue major American football events, including a future NFL game.