Sports Marketing

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Nationals' Bat Dog Bruce Makes Major League Debut

He fetched bats to benefit the Humane Rescue Alliance during the Pups in the Park event.

Nike Reveals Aerodynamic Kit for Kipyegon’s Sub-Four-Minute Mile Attempt

Texas Claims First Softball Title as WCWS Shatters Viewership and Attendance Records

Shaquille O’Neal and Allen Iverson Chart Reebok’s Basketball Revival With New Signings and Netflix Docuseries

Angel Reese to Debut Reebok Signature Shoe Against Caitlin Clark

MLB Viewership Jumps Double Digits on U.S. Networks, Japanese Channels and Streaming

ICC Champions Trophy 2025 Sets Record with 368 Billion Viewing Minutes

Gujarat Titans to Wear Lavender Jerseys on May 22 for Cancer Awareness Campaign

Quinn Ewers Secures $3M Panini Deal After NFL Draft Gamble

Alexis DeBoer Shines in NCAA Regionals, Cements Freshman Stardom

Manchester United Stars to Launch Grassroots Football Initiative in Mumbai

Chargers’ Minecraft-Themed Schedule Release Video Sets New NFL Social Media Records

Patrick Mahomes Partners with Adidas and Airbnb to Expand Community Impact

NFL Confirms Chiefs’ 2025 Schedule Announcement for Wednesday

Carson Hocevar Wins Heart of Health Care 200 at Kansas Speedway

Sergio Perez Advances Talks With Cadillac While Alpine and Mercedes Keep Options Open

Michael Block Secures Fourth Straight PGA Championship Spot Through Qualifying

Michael Jordan’s $3.5 Billion Legacy Expands Beyond Basketball

Caitlin Clark's Omission from Time’s 2025 Most Influential List Fuels Criticism

2025 Women’s Tour of Britain to Conclude with Historic Glasgow Finale