Business ❯ Sports Marketing

Athlete Endorsements

Nike Brand Partnerships Merchandising Revenue Generation Shoe Deals Social Media Influence Sneaker Industry Shoe Sponsorships Earnings Trading Cards

Cameron Brink Fronts New Balance P400 Low, Set for July $120 Release

Her comeback from 2025 injuries elevates her role in New Balance’s women’s basketball push.

MiniLuxe Taps NCAA Champion Kiki Rice as First Brand Ambassador and Investor

New Balance Confirms Kawhi 5 Launch for Summer 2026 at $160

Augusta National Tells Jason Day to Swap Bird-Print Pants for Solid Trousers

Michael Jordan Tops Sportico’s All-Time Athlete Earnings List

Kelsey Plum Debuts Verified AI Twin as Backlash Mounts Over Athlete-Likeness Tech

Sportico Projects Shohei Ohtani to Earn $125 Million in Endorsements in 2026

Alex Eala Drawn Into Tricky Indian Wells Path for First Seeded WTA 1000 Run

Kyrie Irving Brushes Off ESPN Interview During ANTA Livestream at All-Star Weekend

Klay Thompson Signs Lifetime Endorsement Deal With ANTA

Eileen Gu Tops 2026 Winter Olympics Earnings With About $23 Million

New Balance Confirms Tyrese Maxey Signature Shoe for Late 2026

Nike Signs No. 1 Pickleball Star Anna Leigh Waters in First Deal for the Sport

Bryce Harper Renews Under Armour Partnership After Brief Apparel Free Agency

Kyrie Irving Debuts Anta Kai 3 During Pregame Workout as Return Status Remains Unclear

Devin Booker’s Nike Book 2 Debuts Jan. 2 After Final ‘Torched’ Book 1 Release

Luka Dončić Debuts Jordan Luka 5 on Christmas, Retail Launch Set for Jan. 8

Fox Segment Reveals Brady’s 2007 O-Line SUVs Were One-Year Leases

India Sets 21-Metre Lionel Messi Statue for Remote Unveiling to Launch Four-City GOAT Tour

Bryce Underwood’s First The Game: Michigan’s Freshman QB Takes On No. 1 Ohio State