Business ❯ Sports Marketing

Athlete Endorsements

Nike Brand Partnerships Merchandising Shoe Deals Product Launches Caitlin Clark Social Media Influence Reebok Trading Cards Shoe Brands

Sportico Projects Shohei Ohtani to Earn $125 Million in Endorsements in 2026

The Dodgers star’s off‑field income dwarfs his $2 million 2026 salary under a heavily deferred $700 million deal.

Alex Eala Drawn Into Tricky Indian Wells Path for First Seeded WTA 1000 Run

Kyrie Irving Brushes Off ESPN Interview During ANTA Livestream at All-Star Weekend

Klay Thompson Signs Lifetime Endorsement Deal With ANTA

Eileen Gu Tops 2026 Winter Olympics Earnings With About $23 Million

New Balance Confirms Tyrese Maxey Signature Shoe for Late 2026

Nike Signs No. 1 Pickleball Star Anna Leigh Waters in First Deal for the Sport

Bryce Harper Renews Under Armour Partnership After Brief Apparel Free Agency

Kyrie Irving Debuts Anta Kai 3 During Pregame Workout as Return Status Remains Unclear

Devin Booker’s Nike Book 2 Debuts Jan. 2 After Final ‘Torched’ Book 1 Release

Luka Dončić Debuts Jordan Luka 5 on Christmas, Retail Launch Set for Jan. 8

Fox Segment Reveals Brady’s 2007 O-Line SUVs Were One-Year Leases

India Sets 21-Metre Lionel Messi Statue for Remote Unveiling to Launch Four-City GOAT Tour

Bryce Underwood’s First The Game: Michigan’s Freshman QB Takes On No. 1 Ohio State

Stephen Curry Ends Under Armour Deal, Becomes a Sneaker Free Agent

Stephen Curry Ends Under Armour Deal, Enters Sneaker Free Agency

Cristiano Ronaldo Says 2026 World Cup Will Be His Last

LeBron’s ‘Second Decision’ Revealed as Hennessy Deal, Not Retirement

Paul Skenes Signs Exclusive Memorabilia Deal With Fanatics

Nike Details LeBron 23 Rollout as ‘Grand Opening’ Colorway Gets Nov. 3 Release at $210