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Warner Bros. Discovery

Market Strategy Brand Management Content Strategy Max Platform Corporate Strategy Subscription Models Max Leadership Changes Brand Strategy Global Strategy Pricing Strategy Market Competition

HBO Renames Six U.S. Linear Channels, Revives Cinemax Labels

The refresh aligns HBO’s linear lineup with its renewed focus on the HBO brand.

Warner Bros. Discovery Restores HBO Max Branding Globally

Warner Bros. Discovery Quarterly Loss Mitigated by 'Barbie', Subscribers Drop, Warns of Lingering Hollywood Strikes Impact