Business ❯Marketing ❯Consumer Behavior

Brand Perception

Customer Engagement Crisis Management Luxury Brands Customer Experience Product Packaging Chinese Brands in Germany Brand Loyalty

Apple Tops Kantar's $10.7 Trillion BrandZ Ranking for Fourth Year

Tech brands dominate the 2025 BrandZ list, with AI entrant ChatGPT debuting at No. 60 and brand equity now accounting for 33% of corporate value.

Chinese Automakers Struggle to Gain Traction in Germany's Car Market

Aberdeen Restores Vowels in Rebrand After Abrdn Experiment

Jaguar’s Bold Rebrand Draws Global Attention and Divides Opinion

Tate & Lyle's Golden Syrup Rebrands After 140 Years, Sparking Debate