Business ❯Marketing ❯Brand Management

Product Strategy

Premium Beers Competition Analysis Customer Engagement Nike Products Naming Conventions Beauty Products Advertising Pepsi Products Electrification Consumer Behavior Eigenmarke Sports Segmentation Market Segmentation

Penny Phases Out Eponymous Label to Relabel 400 Products under Sub-Brands

Penny is reallocating its 400 legacy products into established labels over several months to improve product navigation with unchanged prices.

L’Oréal Reports Q1 2025 Growth, Luxe Division Leads Gains

BodyArmor Launches Major Rebrand and Ad Campaign to Challenge Gatorade

Mulberry CEO Unveils Turnaround Strategy Amid Sales Decline

Heineken's First-Half Profits Hit by $950M China Writedown and Weak Beer Sales