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Nike Trims Corporate Ranks by Under 1% as Sport-Focused Reorg Takes Hold

The move advances Elliott Hill’s sport-first reorganization to speed product innovation.

Overview

  • Corporate employees in the U.S. and Canada will work remotely next week, with notifications by Sept. 8 and most new roles effective Sept. 21.
  • The restructuring shifts Nike, Jordan and Converse teams from men’s, women’s and kids groupings to sport-aligned, multifunctional units.
  • EMEA operations and the Converse business are exempt from this round of headcount reductions.
  • Leaders for the new structure were named in July, and Nike says only a small number of corporate staff will depart as many shift roles or managers.
  • This targeted action continues a multi-stage turnaround that included about a 2% workforce cut in Feb. 2024 and technology layoffs this spring, with Nike reporting roughly 77,800 employees worldwide.