Marketing ❯ Digital Marketing

Data-Driven Marketing

Customer Experience Audience Engagement Data Collaboration Marketing Technology Customer Insights Advertising Technology Artificial Intelligence in Marketing Audience Targeting Customer Relationship Management Generative AI Personalization

Publicis to Acquire LiveRamp for $38.50 a Share in All-Cash Deal

The deal signals a push to own the data rails that enable measurement and agentic AI.

Omnicom Closes $13.25 Billion IPG Deal, Creating Largest Marketing and Sales Company

Delta’s AI Fare Testing Draws Scrutiny as Partner Removes Individualized Pricing Claims