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Omnicom Closes $13.25 Billion IPG Deal, Creating Largest Marketing and Sales Company

Regulatory approval came with an FTC order curbing viewpoint-based ad steering.

Overview

  • Interpublic shareholders received 0.344 Omnicom shares per IPG share, leaving legacy Omnicom holders with about 60.6% of the combined company and legacy IPG holders with about 39.4%.
  • The combined group reports roughly $25–26 billion in revenue and a workforce exceeding 100,000, with total billings near $75 billion.
  • The FTC approved the transaction with an order prohibiting collusion or coordination to divert or withhold ad spend based on publishers’ political or ideological viewpoints.
  • John Wren remains chairman and CEO, Phil Angelastro stays CFO, and Philippe Krakowsky and Daryl Simm become co-presidents and COOs, with the full leadership slate due December 1.
  • Management targets about $750 million in synergies and says the new operation is powered by Omni, its advanced intelligence platform.