Overview

• Delta is currently using AI to set prices on 3% of its domestic network and plans to expand that to 20% by the end of 2025.
• The airline maintains that its AI models rely only on aggregated market data and do not use consumer-specific personal information for individualized fares.
• Fetcherr, the Israel-based startup powering Delta’s AI pricing, edited a white paper and blog post to delete a section describing hyper-personalized ticket offers.
• Transportation Secretary Sean Duffy has vowed to investigate any carrier that uses AI to tailor fares to individual customers’ profiles.
• Congressional inquiries, an FTC review and proposed legislation aim to ban AI-driven personalized pricing over privacy and fairness concerns.