Business ❯ Branding

Corporate Strategy

Market Positioning Rebranding Product Development Crisis Management Visual Identity Public Relations Market Re-entry Standalone Brands Ideological Branding Market Trends Media Companies Disney Product Management Product Diversification Marketing Customer Engagement Digital Transformation

Sony to Retire 'PlayStation Network' and 'PSN' Branding by September 2026

The shift is described internally as a visual rebrand that leaves features unchanged.

Aave Labs Shutters Avara and Family Wallet to Refocus on Core DeFi

Lufthansa Group Unveils Unified Brand as It Moves Toward an Integrated Airline Group

HBO Chief Calls 'Max' Rebrand a Misstep, Defines New Role for Max Originals

Newsmax Approves Up to $5 Million Crypto Treasury Plan With Bitcoin, Trump Coin