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Ferrari Taps IBM’s AI to Personalize Its Fan App

The deal turns high‑speed race telemetry into tailored stories and tools designed to grow year‑round loyalty.

Chelsea Partners With Jay‑Z’s Roc Nation Sports International to Grow U.S. Fanbase

UFC Reaffirms AI Use in Promos as a Production Tool

Teamworks Acquires PFF’s Enterprise Business

Underdog Buys Aristotle’s CFTC-Registered Exchange and Clearinghouse to Run Its Own Prediction Market

Gerard Piqué Leads New Harvard Business School Case on the Kings League

NFL Strikes Multi-Year Content Licensing Deal With Front Office Sports

Fantasy Life Secures $7 Million to Power New Guillotine League App

Kevin Durant Joins Paris St. Germain as Minority Owner

Under Armour Rejoins NFL as Official Footwear and Glove Partner

Kansas City Chiefs Launch Foolish Club Studios to Expand Media Presence