Overview

• Front Office Sports will roll out access-driven, business coverage of key NFL moments starting this fall across its site and social channels.
• Reporting indicates a multi-year licensing arrangement in which FOS pays for use of NFL intellectual property, emblems, and event access.
• The partnership focuses on tentpole events, including the International Games, the Super Bowl, and the NFL Draft.
• No live-game broadcast rights are included in the pact.
• FOS says official status boosts its ad sales pitch, while analysts note the NFL’s widening media ties and cite potential conflicts given FOS owner RedBird’s EverPass relationship with the league.