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Consumer Engagement

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4 ARTICLES

3w ago

NBPA Converts Think450 Into Plyrs Untd Consumer Brand

The players’ union will lean on live events, original content and a Los Angeles performance center to boost player recognition and capture more direct revenue for members.

3 ARTICLES

3w ago

True Religion Adds Four U.S. Stores and Hires Retail Chief to Speed Brick-and-Mortar Growth

8 ARTICLES

last mo.

Sony Launches The Playerbase to Scan Fans Into PlayStation Games, Starting With Gran Turismo 7

5 ARTICLES

3mo ago

KitKat Launches Public Tracker After 12-Ton Chocolate Shipment Is Stolen

6 ARTICLES

3mo ago

Movistar Plus+ Launches Free App Tier With First Episodes and Live Sports Previews

5 ARTICLES

4mo ago

McDonald’s UK to Devalue MyMcDonald’s Rewards on March 17

3 ARTICLES

4mo ago

Burger King Tests OpenAI Voice Assistant ‘Patty’ in 500 U.S. Restaurants

3 ARTICLES

5mo ago

Sony’s ‘Wallet Credits’ Listing Appears on PlayStation Store, Prompting Rewards Questions

7 ARTICLES

5mo ago

Alibaba Commits 3 Billion Yuan to Lunar New Year Qwen Push, Escalating China’s AI App Race

11 ARTICLES

5mo ago

Disney Names Asad Ayaz Chief Marketing and Brand Officer in New Companywide Role

5 ARTICLES

6mo ago

Burger King Launches Fan-Created Ultimate Steakhouse Whopper for a Limited Time

4 ARTICLES

7mo ago

Heineken Tests WhatsApp Bot in Brazil That Turns Long Voice Notes Into Free Beer Vouchers

11 ARTICLES

7mo ago

Coca-Cola Taps Henrique Braun as Next CEO, Succeeding James Quincey in 2026

Consumer Engagement

NBPA Converts Think450 Into Plyrs Untd Consumer Brand

True Religion Adds Four U.S. Stores and Hires Retail Chief to Speed Brick-and-Mortar Growth

Capri Holdings Posts Mixed Quarter as Tariff Refunds Lift Profitability

Disney CFO Floats Single App to Unite Streaming, ESPN, Parks and Shopping

Tapestry Raises 2026 Outlook After Coach-Fueled Q3 Beat

Peloton Returns to Profit, Raises Guidance After Revenue Beat

Xbox Revenue Falls $380 Million as Hardware Sales Hit Series Low

Chipotle Revamps Rewards With ‘Rewards on Repeat’ and a Gamified App

TWIX Launches Poppable Bits and Taps LiAngelo Ball for Dual‑Talent Push

Sony Launches The Playerbase to Scan Fans Into PlayStation Games, Starting With Gran Turismo 7

Never miss stories about

Consumer Engagement

KitKat Launches Public Tracker After 12-Ton Chocolate Shipment Is Stolen

Movistar Plus+ Launches Free App Tier With First Episodes and Live Sports Previews

McDonald’s UK to Devalue MyMcDonald’s Rewards on March 17

Burger King Tests OpenAI Voice Assistant ‘Patty’ in 500 U.S. Restaurants

Sony’s ‘Wallet Credits’ Listing Appears on PlayStation Store, Prompting Rewards Questions

Alibaba Commits 3 Billion Yuan to Lunar New Year Qwen Push, Escalating China’s AI App Race

Disney Names Asad Ayaz Chief Marketing and Brand Officer in New Companywide Role

Burger King Launches Fan-Created Ultimate Steakhouse Whopper for a Limited Time

Heineken Tests WhatsApp Bot in Brazil That Turns Long Voice Notes Into Free Beer Vouchers

Coca-Cola Taps Henrique Braun as Next CEO, Succeeding James Quincey in 2026

Never miss stories about

Consumer Engagement