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3h ago

Disney Names Asad Ayaz Chief Marketing and Brand Officer in New Companywide Role

The new enterprise role consolidates marketing to ensure consistent branding for a unified consumer experience.

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Toy figures of people are seen in front of the displayed Disney + logo, in this illustration taken January 20, 2022. REUTERS/Dado Ruvic/Illustration

Overview

  • Ayaz will lead a centralized marketing and brand organization spanning Disney Entertainment, Disney Experiences and ESPN.
  • He will report to CEO Bob Iger and coordinate with Dana Walden, Alan Bergman, Josh D’Amaro and Jimmy Pitaro on segment marketing.
  • Disney says the structure will align teams across businesses to strengthen global consumer connections and ensure brand consistency.
  • The 20-year company veteran retains his chief brand officer duties while expanding oversight of enterprise marketing.
  • The promotion was disclosed in a joint email from senior division heads, with coverage noting the timing ahead of a planned CEO succession announcement.