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Garage Beer Lands First Institutional Backing at $200 Million Valuation

The Kelce-backed light-beer brand plans to use new capital to ramp marketing and distribution as it projects $60 million to $70 million in 2025 sales.

Overview

  • Garage Beer completed its first institutional funding round that values the company at roughly $200 million, according to multiple reports.
  • Durational Capital Management is reported as an investor in the round, and beer-industry veteran Bill Hackett will join the board.
  • CEO Andy Sauer says revenue is on track to reach $60 million to $70 million this year, up from less than $20 million in 2024.
  • The company says proceeds will go toward marketing and brand expansion, continuing its focus on younger legal-age drinkers.
  • Garage Beer keeps a tight portfolio with two 4% ABV, 95-calorie light beers and leans on social engagement, with Travis and Jason Kelce actively involved as co-owners.