Consumer Behavior

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KFC Brings Back Popcorn Chicken Nationwide

KFC frames the return as a fan-driven step in its brand modernization with a meme-focused, limited-time marketing push.

World Cup Pitches Littered With Bright Pink Cleats

MoEngage Acquires Aampe to Embed Per‑User AI Agents in Marketing

Omnicom Media Teams With Netflix and Disney to Personalize Streaming Ads

Panini Issues Official Update Set for FIFA World Cup 2026 Album

Teen Vaping Normalized in Andalusia, 15-Year-Old Tells of Early Use

Disney Turns Old Rides Into ‘New’ Attractions With Large-Scale Refurbs

Disney Store Returns in Test Pop-Up Opening Saturday in Pittsburgh

Panini’s 2026 World Cup Sticker Album Hits Stores as Demand Outpaces Supply in Spain

Disney CFO Floats Single App to Unite Streaming, ESPN, Parks and Shopping

Boots Overhauls Advantage Card, Ending 10% Own-Brand Perk in May

Unexpected Free Time Feels Longer and Changes Choices, Study Finds

France Targets Youth Laughing Gas Boom With Proposed Criminal Offense

German Media and Ad Groups Urge Cartel Office to Ban Apple’s iPhone Tracking Prompt

GST Shift Cools India FMCG Growth in December Quarter as Organised Channels Gain

MercadoLibre Delivers 45% Q4 Revenue Growth as Margins Narrow by Design

McDonald’s Receipt Survey Offers £2.99 Meal, but Built-In Limits Apply

Kim Kardashian Joins Update as Cofounder in Energy-Drink Relaunch With Walmart Rollout March 1

Historian Says Modern Marketing Made U.S. Kids Picky Eaters

Neha Marda Faces Shark Tank India Scrutiny Over ₹999 Phitku Roll-On