Overview
- A Journal of Marketing Research analysis linking surveys to 150,000 households finds average grocery spending falls 5.3% within six months of starting a GLP-1 and limited-service restaurant spending drops about 8%.
- The sharpest declines are in ultra-processed snacks and sweets, while spending ticks up slightly on yogurt, fresh fruit, nutrition bars and meat snacks.
- About one-third of users discontinued the drugs during the study period, and after stopping their food spending returned to pre-adoption levels with slightly less healthy baskets.
- With the holiday season underway, obesity specialists advise against pausing injections, citing blood-sugar risks, little benefit from skipping a shot, and sickness when restarting at higher doses.
- Experts also flag reduced alcohol tolerance and social pressures for users, recommending portion control and healthier party options to minimize side-effects.