Media ❯Television

Content Strategy

Programming Program Development Audience Engagement Budget Considerations Information Block Original Programming Non-linear Programming Subscriber Growth Ad Formats Global Productions

Warner Bros. Discovery to Rebrand Max as HBO Max on July 9

The seamless in-app update reflects a shift toward HBO’s premium content, priming the service for its planned 2026 corporate split.

Guy Griggs to Lead CNN’s Ad Sales Push in Digital Pivot

ZDF Cancels Four Long-Running Series in Programming Overhaul

RTVE Defends 'La familia de la tele' Despite Plunging Ratings and €6M Price Tag

ARD Confirms Summer Hiatus for 'Sturm der Liebe' and 'Rote Rosen'

Disney+ Launches 24/7 'Simpsons' Streaming Channel

Sony Pictures Television Appoints Mike Wald and Jason Spivak as Co-Presidents of Distribution and Networks

NBCUniversal Previews 2026 Advertising Innovations and Major Sports Lineup

Warner Bros. Discovery Announces Leadership Team Overhaul for U.S. Networks Division

Thomas Benski Launches Lumina, a Talent and IP-Focused Media Venture

Warner Bros. Discovery Reports Strong Streaming Growth Amid NBA Rights Loss

Rola Bauer Departs Amazon Studios Amid Strategic Shift

ARD Cuts 'Hart aber fair' Broadcasts for 2025