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yesterday

Guy Griggs to Lead CNN’s Ad Sales Push in Digital Pivot

The hire underscores CNN’s push to monetize its streaming unit following projected declines in flagship cable revenue.

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Overview

  • Guy Griggs will join CNN later this month as senior vice president of ad sales and client partnerships.
  • He comes from New York Times, where he led national advertising sales and helped increase digital ad revenue by 12 percent in Q1 2025.
  • He reports to Warner Bros. Discovery ad-sales heads Ryan Gould and Bobby Voltaggio.
  • CNN plans to debut two new streaming products, including a weather-news app, in the coming weeks.
  • Warner Bros. Discovery’s planned split will move CNN into a new global networks unit even as its linear ad revenue is projected to fall to around $499 million in 2025.