Society ❯ Consumer Behavior

Brand Recognition

Market Competition Market Trends Product Differentiation Market Confusion Product Design Product Packaging Automotive Brands Product Naming Product Identity Public Perception

Buc-ee's Sues Georgia's Teddy's Market Over Look‑Alike Mascot and Branding

The case tests where trademark law draws the line on look‑alike mascots in roadside retail.

Long Island Distillery Sues LIV Golf Over Use of 'LIV' on Alcohol and Apparel

Buc-ee’s Sues Ohio Chain Mickey’s Over Moose Logo in Federal Trademark Case

Ritter Sport Appeals Stuttgart Ruling in Fight Over Square Oat Bar

Audi Abandons Odd–Even Naming, Considers Restoring A4 Badge

Anta Buys 29% Stake in Puma for $1.79 Billion, Becomes Largest Shareholder

Tesla Expands Cybercab Road Tests as USPTO Freezes Trademark Bid

Ritter Sport Takes Oat Bar Maker to Court Over Square Packaging in Stuttgart Hearing

Edeka to Unify Regional Store Brands Under ‘Von Herzen Regional’ With Yellow Heart Logo

Smucker Sues Trader Joe's Over Look-Alike Crustless PB&J, Citing Uncrustables Trade Dress

Smucker Sues Trader Joe’s Over Alleged Uncrustables Copycat in Ohio Federal Court

Kia Soul to End After 2025 as Production Stops This Month

Delhi High Court Decrees Maggi Trademark Case After Settlement

SEC Sues Buyers of RadioShack and Pier 1 Over Alleged $112 Million Investor Fraud

The Cheesecake Factory Debuts in Argentina With Slice-Only Pop-Up at Alto Palermo

Volkswagen Rebrands ID.2all as ID. Polo, Previews Camouflaged EV Ahead of 2026 Launch

Volkswagen Revives Classic Badges for EVs, Confirms ID. Polo and Electric GTI for 2026

Apple Sues Apple Cinemas to Force Name Change

Utah Mammoth Seeks Court Ruling in ‘Mammoth’ Name Dispute

Munich Court Bars Berentzen’s Mio Mio Bottle Design in Paulaner Trademark Case