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yesterday

Mondelez sues Aldi over alleged knockoff snack packaging

Mondelez is seeking damages alongside a ban on Aldi’s alleged knockoff packaging of its Oreos, Chips Ahoy! and Wheat Thins.

This combo of images shows, top row from left, Mondelez's products Nutter Butter, Chips Ahoy! and Oreo cookies; bottom row from left, shows Aldi’s products, Peanut Butter Creme, Chocolate Chip Cookies and Original Chocolate Sandwich Cookies with Vanilla Filing, Thursday, May 29, 2025, in Glenview, Ill. (AP Photos/Nam Y. Huh)
This combo of images shows, Mondelez's Wheat Thins, left, and, Aldi’s Thin Wheat, Thursday, May 29, 2025, in Glenview, Ill. (AP Photos/Nam Y. Huh)
Image
Aldi logo is seen in this illustration taken, February 11, 2025.

Overview

  • Mondelez filed its federal complaint on May 27 in Illinois, accusing Aldi of “blatantly copying” the trade dress of its Oreo, Chips Ahoy!, Wheat Thins and other snack brands.
  • The lawsuit includes side-by-side images showing similar color schemes, fonts and product imagery between name-brand and Aldi’s private-label packages.
  • Mondelez says it warned Aldi multiple times about confusingly similar designs, prompting changes to some products but continued sales of others.
  • The snack maker is pursuing unspecified monetary damages and a court order to stop Aldi from selling the allegedly infringing items.
  • Aldi operates over 2,500 U.S. stores and has previously lost packaging-infringement cases in Australia and the U.K.