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Beverage Trends

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Patrón Launches 100‑Proof Tequila Distilled to Proof With 100% Tahona

The nationwide release targets cocktail bars with a higher‑strength blanco built for structure.

Columbia and Breakside Launch ‘Nature Calls’ Lager Brewed With Bear Scat for Super Bowl Events

Honey Deuce Dominates U.S. Open as $23 Souvenir Cocktail Drives Sales and Fan Rituals

At the U.S. Open, Honey Deuce Holds Court as $39 Watermelon Slice Enters the Mix

Lewis Hamilton’s Almave Launches Humo, a Non-Alcoholic Mezcal Alternative

Starbucks Debuts Firework Frappuccino for Patriotic One-Week Run