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At the U.S. Open, Honey Deuce Holds Court as $39 Watermelon Slice Enters the Mix

Premium sponsor drinks alongside off-site tie-ins signal a pricier, souvenir-led beverage strategy.

Overview

  • Grey Goose says last year’s Honey Deuce sales topped 556,000 for nearly $13 million, reinforcing the $23 vodka-and-lemonade cocktail’s status as the tournament’s signature drink.
  • IHG Hotels & Resorts is debuting the Watermelon Slice for $39 at the IHG Racquet Bar in Arthur Ashe Stadium, featuring Moët & Chandon Champagne, watermelon juice, elderflower liqueur and a wedge garnish in a neon-stemmed collectible cup.
  • Moët & Chandon, the Open’s champagne sponsor since 2024, is pouring sparkling wines in $32 golden goblets and introducing the Moët Ice Mimosa in a limited-edition vessel.
  • Lavazza adds the Iced Tiramisu alongside espresso martinis and other coffee classics, while Aperol Spritz and Maestro Dobel’s Ace Paloma return to the beverage lineup.
  • New York City venues are running official or Honey Deuce–inspired menus through Sept. 7, including Dante Racquet Club, COQODAQ, The Rockaway Hotel + Spa, Crazy Pizza with a Deuce Royale, IGC Hospitality bars and Westlight’s Grey Goose collaboration.