Overview

• The signature drink, introduced in 2006, mixes Grey Goose vodka, lemonade and Chambord, topped with three honeydew ‘tennis balls’ in a collectible cup listing past champions.
• The price remains $23 after six increases since 2012, a trajectory that exceeds inflation and would be about $20.33 if it had tracked the national average.
• Roughly 550,000–556,000 were sold at the 2024 tournament, generating nearly $13 million in sales despite the higher price.
• The melon garnish is sourced from California and hand‑scooped at Baldor Specialty Foods in the Bronx, where crews begin at 6 a.m. using sharpened melon ballers.
• Fan culture around the drink keeps growing, with souvenir‑cup ‘towers’ a staple and one stack reaching 30 glasses during Taylor Fritz vs. Lloyd Harris this year.