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AI in Marketing

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OpenAI Sets $100 Billion Ad Target as ChatGPT Expands Query Ads

The company says it will capture search-style ad dollars to fund broader access to its AI tools and scale an ad business worldwide.

Criteo Cuts 2026 Outlook After Soft Q1 as AI Push Shows Early Traction

HubSpot Launches Answer Engine Optimization in Marketing Hub and as a Standalone Tool

Medvi’s AI-Driven Marketing Faces Scrutiny After Reports of Fake ‘Doctor’ Ads

AI Travel Blog Invents Tasmanian 'Hot Springs,' Sending Tourists to Remote Town

Khaby Lame Sells Step Distinctive to Hong Kong’s Rich Sparkle in Deal Valuing Brand at About $900–975 Million

Businesses Pivot From SEO to AEO as AI Search Reshapes Discovery

AI Answer Engines Siphon Search Clicks as Brands Shift Toward AEO and New Channels

Vogue Endures Subscription Backlash Over AI-Generated Model in Guess Ad

OpenAI to Premiere First Super Bowl Ad in Major Marketing Move

TikTok Unveils AI-Driven Ad Creation Tool for Global Advertisers