Overview
- A PSE Consulting survey of 2,000 UK shoppers found 49% use AI regularly and 22% planned to use it for Christmas shopping.
- E-commerce firm Slerp created a “hey AI, learn about us” page in October and reported a 200% uplift in discoverability on ChatGPT and Claude through November.
- Advisers recommend publishing concise, machine-readable schemas and Q&A-style content, then tracking performance across LLMs to validate gains.
- Some specialists say dedicated “hello AI” pages are optional because LLMs can ingest the same information placed elsewhere on a site.
- Platform shifts continue: Google introduced AI Mode in July after 2024’s AI Overviews, and Apple said Google searches on its devices declined for the first time in 20 years due to AI services.