Overview

• Vogue’s August print edition includes a two-page Guess advertisement featuring a model generated by AI for the first time in the magazine’s history.
• The ad was produced by Seraphinne Vallora after Guess cofounder Paul Marciano commissioned the work and carries a fine-print label reading “Produced by Seraphinne Vallora on AI.”
• Social media users and long-time subscribers have responded with outrage, many vowing to cancel subscriptions and accusing the move of devaluing human creativity.
• Seraphinne Vallora co-founders Valentina Gonzalez and Andreea Petrescu defended their process as a complex, team-driven workflow in which AI prompting makes up only 5 percent of the work.
• Advocacy groups and industry experts are calling for clear labeling standards and regulatory guidelines to prevent AI-generated imagery from reinforcing unrealistic beauty ideals.