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John Skipper Says FIFA Hydration Breaks Are Designed for TV Ads

Rising ad prices for the scheduled pauses have sharpened scrutiny of the rule, prompting FIFA's promise of a post-tournament review.

Everton Replace Stake with CMC Markets as Main Shirt Sponsor

Culver's Named First Jersey Patch Sponsor For Wisconsin Football, Basketball and Hockey

Judge Rejects NCAA Bid to Block DraftKings’ ‘March Madness’ References

NCAA Sues DraftKings Over ‘March Madness’ Trademarks, Seeks Emergency Order

Nike Unveils Brazil’s 2026 World Cup Home Kit as Rollout Begins

Man United and Man City Lead Big-Six Pushback to Premier League’s £750m Pitch-Side Ad Plan

Mercado Libre Secures Naming Rights to Argentina’s Top Soccer League for 2026–27

DraftKings Strikes Multi-Year Advertising Deal for Exclusive NBCUniversal Sports Integrations

Eagles Name DUDE Wipes Presenting Sponsor of the 'Tush Push'

Mavericks Had Luka Dončić Overwatch 2 Billboard Moved Away From Arena

Emirates Seals Seven-Year Platinum Partnership With Bayern Munich

Bayern Munich Signs Emirates as Platinum Partner Through 2031/32

Moeve Secures Naming Rights for Liga F in €18 Million Sponsorship Deal

Under Armour Rejoins NFL as Official Footwear and Glove Partner

Nintendo Partners with Seattle Mariners for Historic Jersey Branding

Atlantic East Conference Launches First NCAA Women's Flag Football Season

Poker Pro Cory Zeidman Pleads Guilty in $25M Sports Betting Fraud Scheme

MLB Players Union and FanDuel Reach Settlement Over Unauthorized Use of Player Likenesses

Knicks Sign Multiyear Jersey Deal with 'Experience Abu Dhabi'