Society ❯ Gender Equality ❯ Women in Sports

Athlete Empowerment

Professional Opportunities Cultural Impact Community Support Role Models Investment in Women's Sports Investment Trends Professional Leagues Professional Sports Faith Kipyegon NIL Opportunities Jasmine Jordan Diversity in Sports Motherhood Public Perception Corporate Responsibility JuJu Watkins NIL Deals NIL Impact Equity in Sports Leadership in Sports Project B Ownership Structures Cultural Shift Youth Inspiration

Project B Adds Sophie Cunningham, Expanding WNBA Signees to Nine for 2026–27 Global Tour

The latest commitments underscore a seven‑figure pay‑plus‑equity model that is reshaping leverage in WNBA labor negotiations.

Jewell Loyd Joins Project B After Jonquel Jones as Startup League Adds More WNBA Stars

Alyssa Thomas Becomes Second WNBA Star to Join Project B’s High-Pay Offseason League

USC Star JuJu Watkins Takes Equity Stake in NWSL’s Boston Legacy

Unrivaled Expands to Eight Teams After $340 Million Valuation

Michael Jordan’s Comeback Intensity Spotlighted by Craig Robinson as Jordan Brand Shifts to Women’s Basketball