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Michael Jordan’s Comeback Intensity Spotlighted by Craig Robinson as Jordan Brand Shifts to Women’s Basketball

Jasmine Jordan told Forbes the brand will prioritize women’s basketball to empower athletes through NIL opportunities

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Overview

  • On the All The Smoke podcast, Craig Robinson said Michael Jordan “cooked me” during private summer-2001 workouts as he prepared for his NBA return
  • Robinson recounted that Jordan enlisted him, Ariel Capital’s John Rogers and former Secretary of Education Arne Duncan for the sessions organized by trainer Tim Grover
  • He described elbows to his ribs and neck and a straight-forward exchange after a foul that underscored Jordan’s relentless competitiveness outside official games
  • These fresh anecdotes reinforce the well-documented hyper-competitive legacy seen in The Last Dance and other firsthand accounts
  • In a Forbes interview, Jasmine Jordan announced Jordan Brand’s strategic expansion into women’s basketball and athlete-driven NIL initiatives