The 2024 Summer Olympics, officially the Games of the XXXIII Olympiad and branded as Paris 2024, were an international multi-sport event held from 26 July to 11 August 2024 in France, with several events started from 24 July. From Wikipedia
LVMH’s decade-long, $1 billion Formula One collaboration boosted Tag Heuer’s visibility, generated double-digit store traffic, attracted celebrity guests to the principality.