Overview

• Snoop Dogg will oversee outreach and legacy programs that aim to expand youth soccer access, wellness initiatives, job training and neighborhood investment across the city.
• LASEC President Kathryn Schloessman praised his Long Beach roots and deep cultural ties, calling him the perfect ambassador for the Host Committee’s work.
• In his announcement, Snoop Dogg said he was honored to serve in the role and pledged to bring the world together West Coast style for the beautiful game.
• The appointment builds on his recent sports involvement, including a minority stake in Swansea City and a stint as an NBC correspondent at the 2024 Paris Olympics.
• SoFi Stadium is set to host eight World Cup matches between June 11 and July 19, 2026, including the U.S. Men’s National Team opener.