Decathlon SE (French pronunciation: [dekatlɔ̃]) is a French sporting goods retailer. With over 1,697 stores in 60 countries and regions (2020), it is the largest sporting goods retailer in the world. The company manages the research, design, production, logistics and distribution of its products in-house; partners with global suppliers; and markets its own brands directly to consumers in Decathlon-branded big-box stores.