Decathlon to Open Over 60 New Stores in Germany by 2027

The French retailer plans a major expansion into city centers, aiming to boost market share and create thousands of jobs.

Decathlon currently operates 86 stores in Germany, with plans to increase this to over 150 by the end of 2027.
The expansion involves an investment of up to 100 million euros, including opening new locations and modernizing existing ones.
New stores will focus on central urban areas, utilizing vacant properties in pedestrian zones and shopping centers.
Decathlon aims to increase its market share in the competitive German sports retail market, currently led by Intersport and Sport 2000.
The expansion is expected to generate several thousand new jobs across Germany.